Noble People | Budget Balancer

We developed Budget Balancer for independent media agency, Noble People, to solve one of marketing's most persistent challenges: determining the optimal split between brand-building and performance media while securing CFO buy-in.

The free AI-powered tool guides marketers through strategic allocation decisions based on category dynamics, pricing strategy, and brand maturity, then automatically generates executive-ready strategy memos complete with rationale, trade-offs, and alternative scenarios. Users can even practice their pitch with an AI-powered virtual CFO that responds in real-time, helping marketers refine their arguments before entering high-stakes budget conversations.

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Key Capabilities:

  • Strategic media allocation recommendations based on brand-specific variables

  • Automated generation of CFO-ready strategy memos with supporting rationale

  • Interactive virtual CFO for realistic pitch practice and objection handling

  • Real-time scenario modeling for different budget configurations

  • Privacy-compliant anonymous usage without data retention